Let’s face it. People tend to judge you by the way you look. Increasingly, workplaces are opting for younger employees. They’re new to the workforce, eager to please and ready to work for less, for starters. The widespread perception of a younger workforce is also rooted in the assertion that they somehow know something older people don’t, due to their technological upbringings.
And men are starting to figure that out.
To stay competitive and continue advancing their careers, more men are choosing Botox to turn back the clock. But all work and no play makes Joe Average a dull boy, so men are also choosing Botox to be more competitive in all areas of life, including dating.
Staying at work.
In the USA, more and more people over 65 are opting to remain on the job. In 2016, almost 20% of Americans reaching the age of retirement reported that they worked either full or part time. So, what are men doing to keep themselves in the game?
Botox (or “Bro-tox” for the portmanteau hipster set). The American Society of Plastic Surgeons reports an increase of 20% in the numbers of men flocking to aesthetics treatments since 2010 and the trend shows no signs of slowing down. Within that number, Botox is a favored treatment, seeing an increase of 27% in males seeking it out.
Why should women have all the fun?
Until recently, the brunt of our age-obsessed culture fell on the shoulders of women. Because of that reality, cosmetic therapies have become “gendered” – we tend to think of women turning to them.
But as we’ve revealed above, that’s no longer the case. In a culture focused on youth and vitality, men are also finding themselves left out in the cold, failing to “fit in” to a workplace environment which values youth over experience.
Today, the aesthetics field has become much more gender-democratic, as men come to feel the burn of the ageism women have been confronted with since time immemorial.
And why should women have all the fun? When you need to look your best to compete, improving the appearance of crows’ feet, the inter-eyebrow “11” and other signs of aging, is a pragmatic response to an unavoidable reality.
Botox doesn’t “freeze” your face.
This common misconception about Botox is rapidly being put to rest, as Botox has gained a mainstream reputation as an effective and safe anti-aging support.
Botox effectively relaxes muscles implicated in forming facial expressions which lead to lines and wrinkles, making them less mobile, but certainly not frozen. The result of Botox injections is a subtle improvement in the signs of aging which imparts a fresh, rested look.
In the hands of professionals like the ones at [primary_practice], Botox should never cause those who employ to look anything but rested and (of course) younger.
More men are choosing Botox to turn back the clock. If you’re ready to become one of them, contact us. Let’s discuss how Botox can keep you in the game and competitive.
